+DESIGNER+

YIE KIM SETS OUT TO PERSONIFY HER APPRECIATION OF MODERN ART AND DESIGN THROUGH THE BRAND IN 2019.

AS A KOREAN-ROOTED DESIGNER AND A GRADUATE OF PARSON’S SCHOOL OF DESIGN, NEW YORK,

SHE IS ABLE TO CAPTURE THE GLOBAL WORLD OF MODERN ART FROM EVERY ASPECT WHILE RESIDING IN EUROPE.

HER EXPANDED VISION IS DELIVERED IN THE COLLECTIONS WITH QUIET, YET BOLD, SOPHISTICATED SCULPTED DESIGN PIECES.

+BRAND PHILOSOPHY+

YIE KIM’S BRAND PHILOSOPHY IS DELIVERING SURREALISM INTO FASHION PIECE.

INSPIRED BY MANY SURREALIST MODERN ARTIST SUCH AS PIERRE YOVANOVITCH, ALEXANDER CALDER, ANTHONY CARO AND ETTORE SOTSASS, THE APRREIATION OFSIHOULETTES OF ART PIECES AND SCULPTURES WERE INTEREPRETED IN DESIGNS THROUGH EACH COLLECTIONS.

THE DESIGN PHILOSOPHY EMBODIES THE KINSHIP BETWEEN MODERN ART AND FASHION BY HER SOFTLY SCULPTED DESIGN CUES OF FEMININITY WHICH ARE REPRESENTED IN EACH PIECE.

MATERIALS HAVE BEEN CAREFULLY SELECTED WITH FINE FABRICS TO ENSURE A TIMELESS DESIGN IN THIS FAST EVOLVING FASHION WORLD.

THE COLLECTIONS CATER TO THE MODERN PERSON WHO PERCEIVES FASHION AS A FORM OF ART.

INTERTWINING OF MODERN ART AND FASHION IS THE FOUNDING PHILOSOPHY OF THE BRAND, YIE KIM.